#JUST PRESS RECORD IPA UPDATE#

We saw a tenfold increase in the number of people completing the IPA Excellence Diploma in Business, delivered by LSE.Īn impressive 19 agencies were awarded the brand new IPA Effectiveness Accreditation in recognition of their strong effectiveness cultures.Īnd in line with Cop26, we launched the AdNetZero certificate: the first sustainability qualification for advertising professionals. We launched our D&I qualification and with over 800 people completing the course, it has been the most successful in our history. We saw record numbers of people signing up for IPA courses. This virtual production approach is opening up a whole new world of opportunities and crucially, significantly reducing travel - the single biggest contributor to our carbon impact.Ģ021 was the year our industry went back to school. At the press of a button they can turn day to night and back again, transport me to multiple locations with no flights, no visas, no PCR tests required These gaming technologies have already transformed the film world and the potential for advertising is huge. I am talking to you today from Garden Studios in London, where virtual production companies like Quite Brilliant are transforming how we make content. We’ve seen The O2 in Fortnite, Fashion Awards in Roblox and Adidas NFTs. Or this time, perhaps I should say meta!.Ī challenge to embrace new technologies and shift gaming and AR/VR from the periphery to the mainstream of advertising. Let me once again take you on a trip to somewhere better.

#JUST PRESS RECORD IPA UPDATE#

Today, I want to update you on progress against the 3 pillars of my 10X agenda: Tech, IPA and Think.

UK advertising showed remarkable strength and adaptability in 2021 to not only stay afloat but to end the year in growth according to the latest Bellwether Report. I built my Presidency on seizing these abnormal times, this discontinuous moment, to tackle some of the long-standing issues we face as an industry and society. No Time to Die proved that even 007 can’t get away with taking too long these days.

Just press record ipa